The winter travel season often feels dominated by skiers and snowboarders boasting about their favorite slopes and the “best” snow-covered peaks. While these adrenaline junkies might hog the spotlight, European ferry operator DFDS recently reminded travelers that plenty of magical winter destinations have nothing to do with hurtling down a mountain. In a refreshing twist, DFDS analyzed decades of snowfall data to uncover Europe’s most enchanting snowy towns outside of ski resorts, revealing hidden gems perfect for those who prefer a more relaxed winter escape.
DFDS dug into 23 years of winter snowfall records across 164 European towns and cities, carefully avoiding ski resorts. Their analysis aimed to identify locales with the highest likelihood of snowfall, crafting a list of quintessential winter wonderlands. But the team didn’t stop there. They cross-referenced weather data with Google search trends to highlight lesser-known destinations, perfect for travelers who crave a quieter, off-the-beaten-path getaway. In other words, they’ve done the hard work so you can swoop in and brag about discovering an “undiscovered” gem.
Topping their list is Ålesund, Norway, a charming town that offers an idyllic winter retreat far from the crowds. Nestled among snow-draped mountains and serene fjords, Ålesund’s picturesque Art Nouveau architecture creates a breathtaking backdrop for a seasonal escape. This unique architectural style emerged after a fire in 1904 led to the town’s reconstruction, resulting in vibrant, colorful buildings that contrast beautifully with the snow. Visitors can immerse themselves in the local culture by exploring the Art Nouveau Centre Museum, strolling through the quaint streets, or even paddling along the Brosundet canal in a kayak.
For those craving a bit of adventure, Strandafjellet, a nearby ski resort, is just a short trip from Ålesund. Renowned for its deep powder and spectacular vistas, it offers skiers and snowboarders a chance to indulge in their favorite winter sports without the overwhelming hustle of larger, tourist-heavy destinations. Meanwhile, less adrenaline-fueled travelers can enjoy hiking to Mount Aksla for panoramic views of the town and surrounding landscapes—a picture-perfect way to take in Ålesund’s snowy splendor.
DFDS also spotlighted other winter escapes, including Kristiansand in Norway, typically famous for its beaches in summer but transformed into a snow-dusted coastal wonderland during the colder months. Additional highlights included Jūrmala in Latvia, Košice in Slovakia, and Freiburg in Germany, rounding out a top five brimming with charm, natural beauty, and tranquility. Whether you’re in search of serene snowy streets or a break from the mainstream winter travel circuit, these destinations promise a refreshing perspective on cold-weather getaways.
