For many years, American travelers overlooked the charming and historic destination of Portugal, opting instead for the glamorous Mediterranean. This now seems almost inconceivable, especially given the surge of international interest fueled by Portugal’s Golden Visa scheme. The country’s appeal has skyrocketed, making it one of Europe’s top destinations. Today, calling Portugal “off the beaten track” would be a misnomer, as its beauty and allure are widely recognized.
American tourists are leading the charge in this newfound love for Portugal. According to a Caixa Bank report, they hold the highest percentage of overnight stays in five-star hotels along the Atlantic coast. From the Algarve to Porto, the hospitality scene is booming, with numerous luxury hotels emerging. Porto alone is set to see the debut of 20 new hotels over the next year. Additionally, many three and four-star establishments are undergoing major redesigns to cater to the upscale preferences of American tourists.
One of the standout properties is Six Senses Douro Valley, a stunning hotel nestled among the vineyards along the Douro River. Since its opening in 2015, it has become a premier destination with 71 rooms, suites, and villas set in a 19th-century manor house. The hotel offers a range of activities, from tile painting to oenology courses, and boasts three health-focused restaurants. Its 23,700 square-foot spa includes ten treatment rooms, an Alchemy Bar, and an indoor pool, ensuring guests have a comprehensive wellness experience.
Another notable hotel is Reid’s Palace, a Belmond Hotel in Madeira. This historic property, which opened in 1891, combines British grandeur with Portuguese warmth. Over the years, it has hosted notable figures such as Winston Churchill and George Bernard Shaw. The hotel features a Michelin-starred restaurant, a spa, and impeccable poolside service. Guests can enjoy traditional British afternoon tea on the hotel’s ocean-view balcony, offering a perfect blend of elegance and relaxation.
In Porto, The Rebello Hotel & Spa stands out as a new addition to the Small Luxury Hotels of the World. Located in the historic Vila Nova de Gaia neighborhood, this hotel offers 103 apartment-style rooms with stunning views over Porto. Guests can enjoy the rooftop restaurant and bar, Bello Rooftop, which provides one of the best vantage points in the city. The hotel also features a Roman-style pool area and sauna, making it a luxurious retreat for travelers seeking style and comfort.
In Lisbon, Palácio Ludovice offers a blend of historic charm and modern luxury. This Bairro Alto hotel, opened in June 2022, features 61 rooms and suites adorned with hand-painted Portuguese tiles and carved wood ceilings. The hotel’s expansive restaurant and bar highlight the “wine experience” with a wide selection of Portuguese blends. Guests can indulge in unique wine-themed spa treatments and enjoy complimentary wine tastings, making it an ideal destination for wine enthusiasts.
Further south, the Ventozelo Hotel & Quinta in the Douro Valley offers a design-centric boutique experience. This working vineyard features 29 rustic rooms, suites, and standalone houses, providing a serene setting amidst cascading vineyards. The hotel’s wine museum and walking trails enhance the experience, offering guests insight into the region’s rich winemaking history. With its stunning views and focus on local produce, Ventozelo is a must-visit for wine lovers.
These hotels represent just a glimpse of the luxurious and diverse accommodations available in Portugal today. With its rich history, stunning landscapes, and burgeoning hospitality scene, Portugal has firmly established itself as a premier travel destination, particularly for American tourists seeking unique and upscale experiences.
