Athens has undergone a remarkable transformation from its challenging times during the 2008 sovereign debt crisis. Once on the brink of economic collapse, the city has now seen a resurgence, with its economy growing at a rate double that of other EU nations, as reported by the IMF. This growth has tangible benefits for travelers, who are flocking back to Athens in record numbers post-pandemic. The city now boasts a rapidly expanding high-end hospitality sector, competing not just within Europe but also with itself, offering visitors a fresh perspective on Athenian culture.
Previously overshadowed by the allure of the Greek isles, Athens is now reclaiming its status as a destination of choice. New luxury openings, such as the seafront One&Only Aesthesis, are drawing travelers to rediscover the city’s cultural richness. Tatiana Blatnik, Princess of Greece, captures this revitalization, describing Athens as a place where one can savor moments like enjoying a cappuccino freddo leisurely rather than rushing with a to-go cup. The city’s blend of tranquility in morning hikes and vibrant dining scenes on the Athens Riviera embodies a magical contrast of tradition and innovation.
For travelers seeking a fresh perspective on Athens, the city offers a range of enticing options. Starting with accommodation, the One&Only Aesthesis on the Athens Riviera provides a luxurious retreat with private pools, terraces, and botanical gardens, offering a serene escape just a short drive from the Acropolis. Similarly, the Four Seasons Astir Palace Hotel Athens, with its private beaches and maritime-inspired design, offers a sophisticated seaside experience.
To truly immerse oneself in Athens’ essence, exploring the city’s heart at Syntagma Square is a must. The historic Hotel Grande Bretagne, with its opulent rooms and iconic Winter Garden, offers a glimpse into Athens’ grandeur. For a more intimate urban experience, the Dolli provides a chic refuge amidst the bustling Monastiraki Square, blending classical views with modern comforts.
Dining experiences in Athens reflect the city’s evolving culinary scene. Michelin-starred restaurants like Tudor Hall and innovative eateries such as Pharaoh and Ex Machina showcase Athens’ gastronomic diversity. Celebrity chef Argiro Barbarigou’s Papadakis and the Michelin-starred Pelagos at the Four Seasons Astir Palace Hotel offer exceptional fine dining experiences, highlighting Athens’ culinary prowess.
Shopping in Athens is a delightful fusion of traditional craftsmanship and contemporary artistry. From artisanal jewelry at Ileana Makri Fine Jewelry to eclectic concept stores like Mouki Mou and Anthologist, Athens’ shopping scene is a treasure trove of unique finds. This blend of heritage and modernity epitomizes Athens’ resurgence as a vibrant and culturally rich destination, welcoming travelers to rediscover its allure in a new light.
